The effect of consumerism on the planet is mirrored precisely in its effect on the soul, that finding true joy means passing up momentary pleasure, and that joy, deep bubbling joy, is the only really subversive force felt in our society. The only way to make people doubt, even for a minute, the inevitability of their course in life is to show them they are being cheated of the truest happiness.
Bill McKibben"Returning God to the Center" in The Consuming Passion
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